L’Atelier
Role: Concept, Creative & Art Direction, 3D Art, Motion Design
For
a large amount of its licence, Coty launched a brand-new olfactory retail experience based on olfactory families and ingrédients.
Within a fancy, mysterious and elegant atmosphere, each alcove enclose between four to six fragrances grouped by olfactory family. The perfume bottles are enhanced by 3D printed sculpture, colored lights, music and ingredient mood film revealing the fragrances alchemy.
Within a fancy, mysterious and elegant atmosphere, each alcove enclose between four to six fragrances grouped by olfactory family. The perfume bottles are enhanced by 3D printed sculpture, colored lights, music and ingredient mood film revealing the fragrances alchemy.
The
objective is to addle people so they can define the fragrance they fancy the
most based on its smell and through the discovery of the olfactory families. The
experience has been launched in Frankfurt and Istanbul airport in july 2022.
