Gold Collection
Role: Concept, Creative & Art Direction
For
its Roberto Cavalli licence, Coty launched a brand-new olfactory experience,
faceted by virtual reality.
Roberto Cavalli has always been synonymous with a certain way of life, a baroque and luxurious vision of the Italian dolce vita.
Wearing a VR headset, users discover six different rooms of a palazzo in Tuscany, for which each olfactory stone is the key.
Roberto Cavalli has always been synonymous with a certain way of life, a baroque and luxurious vision of the Italian dolce vita.
Wearing a VR headset, users discover six different rooms of a palazzo in Tuscany, for which each olfactory stone is the key.
Within
a surreal, organic and chimeric atmosphere, each room is a blend of
architecture, fabrics, lights and sounds revealing the fragrance components.
The objective is to addle people so they can define the fragrance they fancy the most not only based on its smell but through the diversity of their senses. The experience has been launched in Dubaï’s Galeries Lafayette in June 2019.
The objective is to addle people so they can define the fragrance they fancy the most not only based on its smell but through the diversity of their senses. The experience has been launched in Dubaï’s Galeries Lafayette in June 2019.
