Formula-E Grand Prix
This
campaign was designed to announce the participation of DS Automobile to the
Formula-E Paris Grand Prix. The two short movies reveal in a futuristic way the
design of the car, its technical feature, the path of the race and the fan
boost mechanic.
During
the race the competitor who has collected the more likes and re-tweets on
social media won the ability to use its electric booster more often than the
other.
