Loading

Client: GPI et AtlasV / Agency: Superbien
Role: Art Direction, 3D Art, Motion Design

Grand Palais Immersif presents Loading L’art urbain à l’ère numérique, to recount the history of urban art and show the impact of technologies of digital production and broadcasting on the work of artists in this field.

In the 20th century, the cities walls were marked by the widespread of urban art; public space became a privileged ground of expression, a place of creation, exhibition and appropriation for an art that defined itself on the bangs of official institutions. With the rise of the Internet and then social networks, street art has undergone a revolution, leading to a new relationship between artists and the city.

The exhibition unfolds across the monumental spaces of the Grand Palais Immersif, echoing and serving as a screen for these urban artistic creations, presented at 360°.

From New York subways to paintings created or filmed using drones, from the largescale murals that appeared from the 2000s onwards to the most recent developments in graffiti vandalism, spectacular actions and reappropriations, visitors will discover urban art in all its facets, through digital experiences magnificently set to music by Roque Rivas.